MEGAN KIRKHAM
My Background
With both agency and startup experience, I am no stranger to hard work and a booked google calendar. My varied background gives me a competitive edge as a retention marketer because I have a holistic approach that considers and engages multiple channels, and that drives efficiency, awareness, and acquisition. The end goal: a relatable and immersive customer experience that turns 1 time purchasers into brand loyalists.
Work Experience
Education
Mar '22 - Present
Retention Marketing Manager
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Flight Performance
@ Flight Story
Managed as many as 8 brands at once, crafting thoughtful retention strategies + executing elevated, performance-focused campaigns and journeys. Collaborated with multiple other channels to create 360° plans to increase lead generation, nourish existing customer relationships, increase CLV, and drive revenue.
Apr 2020 - Mar '22
Marketing Manager
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Marketing Coordinator
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V Syndicate
Crafted monthly marketing calendars and strategies and implemented across retention, affiliate, and organic social channels. Grew collaboration network with independent artists for new merchandise, and executed copy and design for all email and social deliverables.
Jan '19 - Aug '22
Marketing Manager
Remade by Hand, Inc.
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Strategized and executed brand awareness campaigns across retention, affiliate, organic, and paid social. Grew instagram following by over 1,000% and initiated affiliate relationships that led to hundreds of thousands of dollars in increased rev.
2016-2019
Florida State University
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Magna Cum Laude
I have a B.A. in Editing, Writing, and Media with a minor in film studies, and spent much of my time as an undergraduate developing a keen understanding of tone, branding, and the psychology behind being an effective storyteller. At my time at FSU, I also worked for the English Department as a writer/editor for their website, and was also a contributor to the Kudzu Review and FSView/Florida Flambeau.
Jan '18 - Dec '19
Copywriter/SEO Specialist ​
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The Mooney Law Firm, LLC.
Initially contracted to write a few new pages for the law firm's website and was eventually brought on as an SEO specialist. Overhauled entire site, including both copy and design, and made routine adjustments and optimizations that led to increased Google visibility and site traffic.